I'd been avoiding posting on the Dairy milk gorilla spot, as there are way too many comments already. It's a a wonderfully simple idea that doesn't really require extensive examination. But what has got me interested now is how the gorilla meme is spreading and evolving...
My colleague Angie discoverd that it has turned up at club night 'Guilty Pleasures':
And it has been remade by a Andytt2's wife and son:
I know many planners are dissing this ad for having only the most tenuous of links to the product or the brand, but that increasingly seems to be an overly precious position to hold. It is connecting with people, and is making the brand famous.