1. If, and only if, you get tagged, write a post with links to 5 blogs that make you think 2. Link to this post so that people can easily find the exact origin of the meme 3. Optional: Proudly display the ‘Thinking Blogger Award’ with a link to the post that you wrote (here is an alternative silver version if gold doesn’t fit your blog)
So, (drum roll please) without any further ado, here are five blogs that tickle Meme Huffer's frontal lobes on a regular basis:
I really have to start with the Bhagwan of Blogging, Mr Russell Davies. Always fresh, always insightful, and a top bloke.
At number two, we have the self-confessed "Russell Davies lite", Richard Huntington over at Adliterate. Provocative yet well-reasoned posts, and often home to fantastic debates in the comment sections.
For his deeply cynical yet all-too-often deadly accurate take on the state of the ad industry, give it up for George Parker's AdScam.
We've been having much discussion around the office about the use of storytelling as a method for building brand relationships. Stories can give consumers an insight into what makes a brand tick, what it believes in and who the people are behind it -all of these things are increasingly crucial for brands which seek to build a sense of emotional intimacy with the customers.
I found a great example of this recently -a small store call Topo Ranch on Abbot Kinney Blvd in Venice, LA. Topo Ranch sell their own range of t-shirts, khakis, flannel shirts -good, basic American clothing, well constructed and with a witty and distinctive approach to graphics. So far, so dime-a-dozen, right?
But what really make this brand come to life is the backstory:
In the beginning, it was the dream of Alex’s great, great grandfather, Edward Breen. He survived the Donner Party and founded the original Topo Ranch.
Located between Monterey and San Benito counties, those 20,000 acres were part of the Mexican San Lorenzo lant grant. Throughout the late 1800’s and early 1900’s the spread was a cattle ranch, fig tree farm, supplier of wool to the U.S. Cavalry, and even used for Western films by the likes of Gary Cooper. Eventually, the bank foreclosed on it, like so many casualties of the Great Depression.
The “Topo” for which the ranch was named is Spanish slang for that stretch of land’s most populous inhabitants. We gave him wings to symbolize the rise of Topo Ranch once again, and to give flight to our dream of buying back the ranch.
We can both look back on five generations of California dreamers, but it was Edward Breen’s pioneering spirit that inspired us to follow our dreams. We hope our quality dry goods inspire you to follow yours.
This deeply authentic sense of history and pioneering spirit permeates the whole brand, from the t-shirt graphics to the store itself... you immediately feel like you know this brand, that you have a relationship with it, and you want them to succeed.
Start with a cage containing five monkeys. Inside the cage, hang a banana on a string and place a set of stairs under it. Before long, a monkey will go to the stairs and start to climb towards the banana. As soon as he touches the stairs, spray all of the other monkeys with cold water. After a while, another monkey makes an attempt with the same result -- all the other monkeys are sprayed with cold water. Pretty soon, when another monkey tries to climb the stairs, the other monkeys will try to prevent it. Now, put away the cold water. Remove one monkey from the cage and replace it with a new one. The new monkey sees the banana and wants to climb the stairs. To his surprise and horror, all of the other monkeys attack him. After another attempt and attack, he knows that if he tries to climb the stairs, he will be assaulted. Next, remove another of the original five monkeys and replace it with a new one. The newcomer goes to the stairs and is attacked. The previous newcomer takes part in the punishment with enthusiasm! Likewise, replace a third original monkey with a new one, then a fourth, then the fifth. Every time the newest monkey takes to the stairs, he is attacked. Most of the monkeys that are beating him have no idea why they were not permitted to climb the stairs or why they are participating in the beating of the newest monkey. After replacing all the original monkeys, none of the remaining monkeys have ever been sprayed with cold water. Nevertheless, no monkey ever again approaches the stairs to try for the banana. Why not? Because as far as they know that's the way it's always been done around here. And that, my friends, is how company policy begins.