We're huge Nick Cave fans here at Meme Huffer, so are massively excited by the fact that there is a new album on the way. To add some biblical boogie to the start of your working week, here's the video for the title track "Dig, Lazarus, Dig!!!":
"When you think of the long and gloomy history of man, you will find more hideous crimes have been committed in the name of obedience than have ever been committed in the name of rebellion." -C.P. Snow
For "crimes", insert the word "advertising".
Don't follow the herd -just because every mobile phone brand uses alt-folk, doesn't mean you should.
BTW, there's a great piece in today's Campaign (sorry, it doesn't seem to be online yet) on the spate of pseudo Cogs & Balls spots... which is kinda like all those "alternative", "non-conformist" kids who all dress in exactly the same way (& working in Camden, I see them everyday).
Break category conventions -as BBH puts it, when the world zigs, zag.
Planners need to cultivate a certain intellectual masochism, a desire to keep searching and to always question the obvious answer. If we let ourselves be wrapped up in the intellectual cotton-wool of tried and tested theories, status-quo reflecting research reports and so-called conventional wisdom, we'll end up pushing undifferentiated ideas and advertising which sticks neatly to the category cues. Yawn.