Great Quotes for Planners #50 -Kerouac on interestingness

I'm in the middle of reading the 'original scroll' of Jack Kerouac's 'On The Road', and brilliant it is too, in it's raw, unedited glory. Fast, visceral, discursive and with a healthily ad hoc approach to punctuation.

The edition I'm reading also includes a few essays on the publication process which offer some great insight into Kerouac's approach and beliefs, and this quote leapt out as a great distillation of the need for all communications to be interesting, not just right, relevant or vetted-by-research:

"People aren't interested in facts but in ejaculations" (journal entry, December 1949)

I guess it's a precursor to Howard Gossage's line that the consumer only reads what interests them, but this quote really makes the concept pop (sorry).

Comments

[Dino]

nice find!