Actually, that's kind of a misleading headline (and evidence of my innate bias as a Kiwi). Australian agencies do pull off somegreat campaigns, and some of my favourite creatives are Aussies (g'day Maydock & Rookie!). And, actually, this clip isn't really an ad at all...
The ABC (like the BBC, but,er, Australian) have recently been airing a show called The Gruen Transfer which looks into, analyses and occasionally makes fun of the advertising industry. And it's bloody funny too -jump online and you can download the episodes -well worth while.
So, how come the Aussies pull this off, while, here in the UK at the (supposed) centre of the adland-mediasphere, all we we get is Jimmy Carr presenting a clip show of wacky ads from old Cannes reels?
Anyway, here's a clip from the show for all the vegetarians out there:
I've been meaning to post on the new Radiohead 'House of Cards' video for a while now (actually, there is a whole bunch of stuff that needs writing up, but work has been brutally busy lately. Sorry, loyal readers). It is rather special, both aesthetically and technically. No cameras were used in its creation. Rather, it is entirely created using data. Cool. (A few of us at work are geeking out on data visualisation right now.. but thats still kinda under wraps. Watch this space -if it comes off, you can rest assured that I'll post extensively on it).
Even more celeverly, Radiohead launched the whole shbang on Google, providing the backstory and a multitide of ways for folks to interact and fiddle about with it. Go and have a play -it's fun. And educational. And interesting.
Anyway, here's the video:
And here's the "making of":
All of which plays off this wonderful presentation from the ever-clever Iain Tait over at crackunit about how Radiohead seem to have such a brilliant understanding of the importance of context -and asking why so few marketing professionals do: