I'm happy to be proven wrong, but I'm pretty sure that this rather genius new Durex spot was born without any plannerly midwifery:
It's pretty simple -animal balloons are funny. Animals having sex are funny. And animals enjoying spitroasting and threesomes are particularly funny.
A colleague and I were discussing this ad (having spotted it here) and were trying to figure out how a planner could have helped, or what the proposition might have been:
"Durex -good for kinky animal sex"? -nah, that would go somewhere else entirely.
It is a simple, engaging and product-centric creative idea, and perhaps the best thing a planner did was to avoid the temptation to over-intellectualise.