If you want to avoid being involved in yet another beer (or cider) in which three guys walk into a bar with ensuing hilarity (note that it's always three -one would be a lonely alcoholic loser and two could be gay... and its best of one could be black, while you're at it please), then please heed Mencken's advice:
-neat, plausible, and wrong." -H.L. Mencken
Dig deeper. Question the obvious. And, please, avoid "conventional wisdom" like the plague.