Now, you'd think that landing a brief for sex products (sexessories?) would inspire agencies and creatives to giddy heights of originality, but it seems that the opposite is true. Last year we saw DDB ripping off a Seat/Playboy cover wrap for a Philips dildo press ad and now we see McCann Erickson shamelessly stealing a much-awarded Coco De Mer concept for their client Durex.
Here's Durex's new spot for Play O pleasure enhancing lubricant:
So far, so plagiaristic.
But what is particularly stunning about this theft is that Durex's arch-rivals Trojan had already stolen this exact same idea for a press campaign in 2004: