In the chair today we have the new Virgin Trains offering (awfully titled "Success Express") from MCBD:
Now, there is much that we could say about this ad. That it simply isn't very funny. That it is an over-earnest pastiche of those pastiche ads that Mother used to do (usually with Traktor, who shot this ad). That it is shouty and patronising, and makes zero attempt to engage the potential customer in anything resembling a meaningful conversation. That I feel sorry for my former colleagues at RKCR, who lost this account in a pitch only to see the client buy this bollocks... (do feel free to add your own).
But the gravest sin of all is that the thieving bastards knicked the idea wholesale from an infinitely superior US Starbucks spot from several years back:
Shame on you.