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« Great Quotes for Planners no.23 - Thurber on consumer insight | Main | Great Quotes for Planners #24 -be different »


Neil Perkin

There's also a Woolwich ad on telly at the moment (using the idea of a guy embarassing himself by leaving a message on his answer phone which is overheard by his parents-in-law) which is remarkably like an idea used by McDonalds using the same scenario but with a baby monitor. What's going on?

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