I'd been avoiding posting on the Dairy milk gorilla spot, as there are way too many comments already. It's a a wonderfully simple idea that doesn't really require extensive examination. But what has got me interested now is how the gorilla meme is spreading and evolving...
My colleague Angie discoverd that it has turned up at club night 'Guilty Pleasures':
It has been mashed up with Bonnie Tyler, 50 Cent and X-Factor
It has been spoofed:
And it has been remade by a Andytt2's wife and son:
I know many planners are dissing this ad for having only the most tenuous of links to the product or the brand, but that increasingly seems to be an overly precious position to hold. It is connecting with people, and is making the brand famous.
Nice work, Fallon. Bring on the bunnies.
I was wondering how long it would take. Nice to see you're back - been a bit quiet for a while round here...
Posted by: neilperkin | October 04, 2007 at 05:01 PM
What Neil said!
Posted by: Dino | October 05, 2007 at 01:23 AM