"I never did give them hell. I just told the truth, and they thought it was hell." -Harry S. Truman |
Occasionally the planner needs to play 'bad cop' and be the person who helps the client to face up to unpalatable facts. We should never shy away from the truth.
And always remember that you (should) have a great account director who can play 'good cop' and keep the client relationship on an even keel.
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