I'm happy to be proven wrong, but I'm pretty sure that this rather genius new Durex spot was born without any plannerly midwifery:
It's pretty simple -animal balloons are funny. Animals having sex are funny. And animals enjoying spitroasting and threesomes are particularly funny.
A colleague and I were discussing this ad (having spotted it here) and were trying to figure out how a planner could have helped, or what the proposition might have been:
"Durex -good for kinky animal sex"? -nah, that would go somewhere else entirely.
It is a simple, engaging and product-centric creative idea, and perhaps the best thing a planner did was to avoid the temptation to over-intellectualise.
Agency: Fitzgerald + Co
Animation Studio: Superfad
PS Given that its all CGI, they get extra Huffer points for posting the bloopers onto YouTube. Nice.
This is a superb ad! Great idea
Posted by: Mens designer clothing | January 20, 2009 at 02:43 PM
Amen.
Posted by: fredrik sarnblad | January 22, 2009 at 12:42 PM