Sometimes you just don't need a clever strategy

I'm happy to be proven wrong, but I'm pretty sure that this rather genius new Durex spot was born without any plannerly midwifery:

It's pretty simple -animal balloons are funny. Animals having sex are funny. And animals enjoying spitroasting and threesomes are particularly funny.

A colleague and I were discussing this ad (having spotted it here) and were trying to figure out how a planner could have helped, or what the proposition might have been:

"Durex -good for kinky animal sex"? -nah, that would go somewhere else entirely.

It is a simple, engaging and product-centric creative idea, and perhaps the best thing a planner did was to avoid the temptation to over-intellectualise.

Agency: Fitzgerald + Co
Animation Studio: Superfad

PS Given that its all CGI, they get extra Huffer points for posting the bloopers onto YouTube. Nice.

Comments

[Mens designer clothing]

This is a superb ad! Great idea

[fredrik sarnblad]

Amen.