Great Quotes for Planners #65 -McLuhan on research

 

"Trying to predict the future based on research is like trying to drive a car by looking in the rear-view mirror."

                                            -Marshall McLuhan

Meme Huffer would like to thank Dave Trott for unearthing this (and many more) in last week's Campaign Private View (oddly, not online). I've been shamelessly stealing that McLuhan line for years, but had forgotten the source.

Photo courtesy: Sr. Arrastrao