Meme Huffer

Friday ffffound

Probably not the most plannerly argument on earth, but, hey, it's Friday...

from via

GQFP #67 -Warhol on not playing to the cheap seats

After yesterday's Jagger brief, here's some more Warholiana:

from icanread via ffffound

Great Quotes for Planners #66 -Plutarch on briefing creatives

"The mind is not a vessel to be filled but a fire to be kindled." -Plutarch 

Don't bombard your creative teams with dense piles of facts and large uncut logs of research reports, especially at the initial brief.

Rather, give them some highly flammable insights and then work with them to gently fan the flames.

See also

image credit: notoriousJEN

The Perfect Client Brief

 
 From Kirk Citron via via via @plobsv